Part One Recommending Traditional Chinese Crafts
Part Two Jewelry
Part Three Recommending Typical Chinese Toys
Words and Expressions
Exercises
Part One Recommending Traditional Chinese Crafts
SA： Can I help you， madam？
C： Yes， please. May I take a look at the porcelain there？
SA： Those？ They're not porcelain. They are cloisonne.
C： Oh， thanks for telling me. But they do look so similar.
SA： Yes， they do. The outside of cloisonne is covered with enamel but the body is actually made of a special type of copper. And the designs are also outlined by copper strips.
C： How wonderful！ And what are those tiny red boxes over there？ They are delicate！
SA： Those are lacquerware. You can use them as jewel boxes.
C： That's a good idea. Let me see. I wonder how they make all these designs.
SA： First of all， they cover the box with layers and layers of lacquer. When it is dry， they carve out the designs. There are other ways， too， like first drawing the designs and polishing them with a surface of lacquer. And this one here is made of compressed mother-of-pearl. And the lacquer layers keep it from fading and give it a subdued glow.
C： I think I like the mother-of-pearl best. How much is this？
SA： One hundred and fifty yuan. Perhaps you'd like to have the cloisonne set too. It's not expensive at all.
C： Yes， just the thing I need. Could you wrap them up carefully， please？ I don't want to end up with a heap of broken vases when I get home.
SA： Certainly. We'll pack them carefully for you.
（The customer turns to the embroidery counter.）
SA： Can I be of any assistance to you， madam？
C： Oh yes. I'd like to look at some of the embroidered tablecloths.
SA： Certainly. What size and shape do you want？
C： Let me see. I'd like one that's rectangular， and big enough for eight people.
SA： I see. We have several kinds over here. Would you come to look at them？
C： They're lovely. Simply exquisite！ The design is beautiful. And it's very good material. Is it hand-made？
SA： Yes， it is. It's linen and made in Suzhou. Suzhou embroidery is considered the best among Chinese hand embroidery. It is exquisite in workmanship and multifarious in patterns.
C： Wonderful. I just can't decide which ones to buy. They're all so lovely. I'll just have to look through them slowly.
SA： That's all right. Take your time.
C： OK. I'll take this one. Besides table-cloths， do you have other embroidered articles？
SA： Yes. We have cushion-covers， curtains， pillow-cases， handkerchiefs and even 6-inch cup-holders.
C： I'd like to have a look at the handkerchiefs. They'll be good souvenirs.
SA： Here you are.
C： Well， I think I'll have these over here. How much are they？
SA： That'll be 100 yuan for the whole set.
C： Oh， that's very steep for the handkerchiefs.
SA： But it's not expensive， considering their quality.
C： Anyhow， can you cut the price a bit？
SA： I'll offer you a special discount of 5%.
C： Well， I'll take them at your price.
Part Two Jewelry
SA： Good afternoon， sir. What can I show you？
C： I would like to have a look at the pearl necklaces.
SA： Certainly， here you are. What would you prefer， natural pearls or cultured pearls？
C： I wonder which is better？
SA： Natural pearls are of higher value， but the cultured pearls have equal luster and are just beautiful.
C： Oh， I see， but are they really genuine？ I want to send my wife a present for our 16th anniversary.
SA： Certainly sir. We have good reputation. We can assure you all the wares here are dependable. How do you like this one？
C： It looks very beautiful. How much does it cost？
SA： It costs 200 yuan.
C： That's quite reasonable. I'll take it. By the way， what are these？
SA： They're concentric ivory sphere. Each of these ivory balls can turn freely and carries a carving of its own.
C： Marvelous. How many balls are there in this one？
SA： There are ten in this one. We can now make 44 balls in one concentric sphere.
C： How much is this？
SA： It's 1，200 yuan.
C： That's quite dear. I think I'll leave it for the moment. Thank you.
SA： That's all right. Thank you， sir.
Part Three Recommending Typical Chinese Toys
SA： Good morning， madam. Could I be of service to you？
C： Yes， I'd like to see some typical Chinese toys.
SA： We have a great variety of toys. Here's a giant panda， which is very popular. Many foreign visitors like to buy this panda.
C： What a lovely panda！ It is a very rare animal， isn't it？
SA： Yes， it is. China is the homeland of giant pandas so it could be an ideal gift for your relatives or friends.
C： It's so adorable. I'll buy both of them.
SA： Thank you， madam. Anything else you want？
C： Yes. I'd like to buy some gifts for my aunt and uncle. What else do you recommend？
SA： There are some local products available here. This is Wuxi Clay Figurines. The artisans of Wuxi mould figurines with local fine clay and then paint them in an exaggerated way. They all look life-like， especially the dramatic figures. They are the best. Here's one figure most foreign visitors would like to buy， “the Lucky Fatty”。
C： Wow， what a lovely baby！
SA： This lucky fatty is considered the symbol of fortune and happiness.
C： I'm sure my aunt and uncle will love it. I'll take four of them. Is there anything else you can recommend to me？
SA： What do you think of the papercuts？ They are made by artisans of Yangzhou Arts and Crafts Institute.
C： I was wondering how they make the cutting.
SA： With a pair of scissors and a piece of paper. The artisans can produce paper cutting of various kinds， human figures， landscapes， flowers， birds etc…… Paper cutting of Yangzhou has created a unique artistic style and strong local features. And most important， they are very convenient to take.
C： This is sensational. Please give me two sets， one of landscapes， the other of birds. Can you pack up the other things and send them to the U.S.？
SA： Sure. Would you put down your address？
（She writes down the address： 46 Linden Street， Riverdale， New York）
SA： Thank you， madam. The postage， of course， will be extra.
C： How much will the postage come to？
SA： About 50 yuan by surface mail. There is also an extra charge of 50 yuan for the packing. You know， we'll have to make a special wooden box.
C： That will be fine. Thank you.
SA： You're welcome.
Words and Expressions
porcelain
n. 瓷器
cloisonne
n. 景泰蓝
enamel
n. 搪瓷
copper
n. 铜
outline
v. 勾划出轮廓
strip
n. 线条
tiny
a. 微小的
delicate
a. 精巧的
lacquerware
n. 漆器
jewel
n. 珠宝
carve （out）
v. 雕刻
polish
v. 上漆，抛光
compressed
a. 压缩的
mother-of-pearl
n. 珍珠贝
subdued
a. 减弱的，减轻的，顺从的
glow
n. 光辉
heap
n. 堆
broken
a. 破碎的
vase
n. 花瓶
embroidery
n. 刺绣品
table-cloths
n. 桌布
rectangular
a. 长方形的 exquisite
a. 精巧的，优美的
linen
n. 亚麻布
workmanship
n. 手艺，工艺，做工
multifarious
a. 多种多样的，五花八门的
pattern
n. 模式，图案，花样
article
n. 物品
cushion-cover
n. 椅垫套
curtain
n. 窗帘
pillow-case
n. 枕套
handkerchief
n. 手绢
cup-holder
n. 杯垫
souvenir
n. 纪念品
steep
a. 过高的，过分的
discount
n. （价格）折扣
necklace
n. 项链
cultured
a. 养殖的
luster
n. 光泽
genuine
a. 真实的，真正的
anniversary
n. 周年纪念日
reputation
n. 声誉
assure
v. 使确信
reasonable
a. 合理的
concentric
a. 同心的（圆）
sphere
n. 球
carving
n. 雕刻品
marvelous
a. 极好的，绝妙的
local
a. 当地的
paper cut
n. 剪纸
artisan
n. 工匠，手艺人
institute
n. 协会，学院
scissors
n. 剪刀，剪子
figure
n. （绘画，雕刻等）像，人物，体态，身材
unique
a. 独特的，惟一的
artistic
a. 艺术的
feature
n. 特点，特色，特写
giant
a. 巨大的
panda
n. 熊猫
rare
a. 珍贵的，稀罕的
clay
n. 黏土
figurine
n. （绘画，雕刻等）小像
distinctively
adv.有特色的，有区别的
exaggerate
v. 夸张，夸大
life-like
a. 逼真的，栩栩如生的
dramatic
a. 戏剧的，戏剧性的
fatty
a. 肥胖的
n. 胖子；胖娃
fortune
n. 命运，运气
wrap something up
把……包装好
end up with
以……结束，告终
Exercises
Topics for Discussion
1. What is the body of cloissonne made of according to the dialogue？
2. How do the designers design those tiny red boxes？
3. What kind of table-cloths does the lady want？
4. Does the lady buy any thing else as souvenirs？
Role Play
1. A customer wants to have a look at a particular piece of ivory-carving. You， the shop-assistant， are receiving him.
2. Your customer finally decides that she's not going to buy any of colored porcelain wares which you have shown her. How do you help her to withdraw gracefully？
Complete the following：
1. C： The Cinnabar tea set/pot is unusual and extremely beautiful. This is the very thing I've been dreaming of.
SA： __________ a good choice， madam. This is the famous “Yi-xing （宜兴） Cinnabar tea set” in China. __________ for four， six or eight persons？
C： Mm， a set for eight persons will be all right. It's of perfect Chinese traditional design， isn't it？
SA： Yes， __________. It is the best quality.
C： How much is this？
SA： 120 yuan __________.
C： I'll take it then.
SA： __________ wrap them together or separately？
C： Separately， please.
2. SA： __________？
C： No. Have you got any colored porcelain wares？
SA： Yes， we have __________ them.
C： What colors are they？
SA： We have Qinghua （blue and white）， Fencai （power enamel）， Doucai （contrasted colors）， Wucai and so on. __________？
C： I prefer Fencai Vase.
SA： You've made __________. Many foreign friends come to buy porcelain ware of this kind.
C： It's really marvelous. I'll take it.
SA： __________， madam. __________ take it with you or have it shipped？
C： Would it be possible to have it shipped back to Paris？
SA： Yes， madam. We can pack and __________ for you.
C： That sounds great. I'd like to ship it by sea freight. __________ will the postage __________？
SA： 200 yuan， including the vase， the packing charge and insurance.
C： When do you think it will reach me？
SA： __________.
Put the following into English：
1. 这家具有民族风格的大饭店为这座大城市增色不少。
2. “这些邮资是否包括包装费和保险费？”“包括保险费，但不包括包装费。先生，您得再付三十元人民币。”
3. 这套五彩餐具的制作精细复杂。它花了工匠三个月的工夫。
4. 我们商场的宗旨是全心全意为顾客服务。
5. 营业员提醒顾客人参切勿与萝卜同吃。
6. 你觉得这件旗袍我穿着合身吗？
7. 景泰蓝的外表是一层搪瓷，里面实际上是用特殊的铜造的。
8. 扬州剪纸创造了独特的艺术风格和鲜明的地方特色。
9. 让我看看，不知道这些图案是怎么做出来的。
10. 我们有椅垫套、窗帘、枕套、手绢，甚至有六英寸的杯垫等。
Put the following into Chinese：
1. And what are those tiny red boxes over there？
2. And the lacquer layers keep it from fading and give it a subdued glow.
3. What size and shape do you want？
4. I'll just have to look through them slowly.
5. Each of these ivory balls can turn freely and carries a carving of its own.
6. First of all， they cover the box with layers and layers of lacquer.
7. It's just the thing I need. Could you wrap them up carefully.
8. China is the homeland of giant pandas so it could be an ideal gift for your relatives or friends.
9. The artisans can produce paper cutting of various kinds， human figures， landscapes， flowers， birds etc……
10. Paper cutting of Yangzhou has created a unique artistic style and strong local features.
Reading Material
There are four basic requirements for developing new tourist commodities. First， new tourist commodities should have their own characteristics. That is， the products must maintain originality， new properties and new uses. Second， the new commodities must have market ability. New products are not developed merely for the sake of development. They are developed to open up new markets. It is recommended that a survey or investigation of the demand on the market be made to get reliable information before mass production of a certain new product. Third， new products should be developed on the basis of the means and capabilities of an enterprise. In other words， the enterprise has to make its plan of developing new products according to its production scale， financial capability， material resources， and availability of manpower. Fourth， developing new products must have profitability as its prerequisite. In developing new products， what must be taken into full consideration is the practical ratio between cost and price as well as the trends in changes of this ratio in the future. It is desirable of all enterprises to obtain great economic gains out of low expenditures. To achieve this goal， thought must be given not only to short-term gains but also to sustainable profitability.
Generally speaking， the development and utilization of tourism resources， and the construction and perfection of tourism facilities and equipment are important signs of the development scale and level of the tourism industry of a region. The production， development and marketing of tourist commodities， however， are important indications of the depth and scope of the development of a tourism industry. To a tourist destination country， it is not only of great economic importance to encourage the production and sales of tourist commodities， but also of immense social significance. Nationally， the development of the sound management of tourist commodities may directly meet the steadily growing material and cultural needs of local people. Internationally， the operation of tourist commodities may help people from all over the world to better understand the history， culture and traditions of the country or region tourists visit. Moreover， the marketing of tourist commodities has become a means to promote cultural exchanges among nations. Therefore， nowadays， many countries are doing their best to develop tourist commodities by utilizing their unique resources， and assisting or increasing sales of this kind of commodities so as to advance the development of their tourism industry and even their economy as a whole.
Questions
1 Why should a tourist enterprise develop new tourist commodities？ And how？
2. To a tourist destination country， what is the significance of producing and operating tourist commodities？
3. What are important signs of the development scale and level of the tourism industry of a region？
4. How do you understand “the marketing of tourism commodities has become a means to promote cultural exchanges among nations.”？
5. According to the passage， what should an enterprise do to acquire sustainable profitability？
