塑造自身的职场个人品牌：甚么东西最珍贵？不能被取代的东西最珍贵，这道理套用在感情世界还是职场世界都一样适用。要让自己在公司里成为「不可取替的人」，你必须不断地做些好事、交出好成绩，让人意会到你的存在。要做到这，首先你要主动寻找方法去提高你职场的能力和知识，包括报读不同的课程，以及争取参与任何可以让你有所提升的工作机会。所谓日子有功，当你在公司内累积了一定的能力、经验及声望，地位就会日益难以动摇。
Host: What is a personal brand?
Louise Kursmark: A personal brand is an interesting concept that is emerging in the field of career management. Just as we have brands for corporations and for products, we now have brands for individuals. What that means is your brand is what is unique about you? Who are you as distinct from anybody else? What makes you different? What unique value do you promise to that employer? A lot of personality has to go into expressing your personal brand in your resume. You are not going to be the same as the next person who sits across the hall from you now, who does a similar job. What is it about you that makes you different? As we grow into the concept of career management, personal brand development and brand, management becomes just as important. As I said, it's an emerging concept. You will find lots of examples of great brands, brand development, books on brand development, morphing over into the career field. It's something that you as a forward thinking career professional will want to be thinking about, so that you can incorporate your brand message into your resume.
